The press has been dominated by the recent stand-off between Uber and Transport for London, resulting in a ban for the tech giant. Uber has recently apologised for their operating practices and are hoping for a reinstatement. The taxi trade has come under threat from controversial ‘disruptor’ brands over the past few years, trading on low prices. In this article, we will look at some of the opportunities for taxi operators that have emerged in recent press articles.
Partnerships with Bars & Restaurants
Local press in Humberside reported on the story of a bar in Beverly, who will give customers a £5 discount on their bill if they come by taxi. This arguably represents a good opportunity for taxi operators and bars or restaurants throughout the country. Such arrangements could boost business for establishments that are off the beaten track and may encourage customers to leave the car at home.
App Development
Earlier this month, we highlighted the emergence of Taxiapp, a new technological solution that allows customers to order and pay for a black cab over their phone. The millennial generation are used to ordering products and services through apps, it is important that the taxi trade embraces this technology to reach a new customer base. This doesn’t mean using apps to slash prices, but trade on adding value through rewards for customer loyalty.
The taxi trade is facing more competitive threats than ever before but selling the service on the principles of quality, innovation and reliability will help to secure its future.
Fixed Route Service
Black Cab booking app, Gett, has partnered with Citymapper to create a new fixed route taxi service through London. Routes were selected by checking data on how people move across the city. This is the type of service that could be trialled in other cities throughout the nation and could provide a viable alternative to the bus network.
Compete on Service Quality
A spirit of competition in any industry should encourage higher quality standards for customers. The taxi trade is facing more competitive threats than ever before but selling the service on the principles of quality, innovation and reliability will help to secure its future.