Out and About in Birmingham

Our Cab Direct representatives had a ball meeting the cabbies of Birmingham this month as part of our special prize draw event.

Events Executive, Lucy Bradley, was joined by Amy and Sharna, who spent two days promoting our unique prize draw whereby one lucky Birmingham driver would receive an early Christmas present of £500! They were fitted out with warm winter jackets and Cab Direct high-vis vests and hats so that they could be easily identified on the ranks.

Visiting the Ranks

The girls visited taxi ranks across Birmingham City Centre as well as the feeder rank at Birmingham Airport.  They spoke to over 200 hackney taxi drivers and worked until 10 pm on day 1, finishing at the airport rank. On the second day, they started bright and early at 7 am to ensure they spoke to as many black cab drivers as possible.

The taxi rank at New Street Station was one of the busiest places, where the girls spoke to around 50 drivers in one go!  Many drivers they spoke to were interested in our Mercedes-Benz Vito Taxi while others were not quite ready to look at a new vehicle until they know the outcome of Birmingham’s new emission policy, which will come into place early next year.

When visiting the feeder rank at Birmingham Airport the girls bumped into one of our previous competition winners. Having previously won £1,000 in our UK wide competition, he was happy to encourage fellow drivers to complete our prize draw forms. We encouraged all drivers to keep up to date with our updates and offers by connecting to our Facebook and Twitter pages.

Choosing our Winner

I’m going to treat my wife to a winter holiday with the winnings. Thanks, Cab Direct!

Many of the taxi drivers we met in Birmingham couldn’t believe they had the chance to win £500 by simply filling in a form! Most surprised of all was Mr C Chapman, who was randomly selected as our winner.

Cab Direct’s Marketing Executive Laura finds calling the winner one of the most enjoyable parts of the job. She commented: “It’s not every day you receive a call to be told that you’ve won £500 so it usually takes a bit of assurance before the winner accepts the news. It’s all part of the fun, and once I’ve persuaded them that it’s not a wind-up it’s great to hear the delight in their voice!”

Lucy was delighted to present the cheque to Mr Chapman and he happily posed for this great photo.  He commented: “I’m so happy and surprised to be the winner – I’m going to treat my wife to a winter holiday with the winnings. Thanks, Cab Direct!”

To join in on our next prize draw just click here to submit your entry online. Or, look out for one of our sales reps on your local rank as they can enter you too – be sure to ask for a Cab Direct freebie or two!

One lucky winner is drawn every three months and the current competition runs until the 31st December 2019.

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