We are delighted to announce that British Speedway enthusiasts have yet another reason to cheer as Cab Direct, the UK’s premier taxi supplier, is extending its sponsorship deal to include the Championship Knockout Cup for the upcoming season. This extension marks a continued partnership between Cab Direct and British Speedway, following a successful collaboration in the league competition in 2023.
Last year, Cab Direct threw its weight behind the Championship league, and the results were nothing short of remarkable for both parties involved. The partnership not only elevated the profile of the Championship but also significantly strengthened Cab Direct’s brand visibility within the speedway community.
The Perfect Partnership
Donald Pow, Cab Direct’s Marketing Director, expressed his excitement about the extended sponsorship, citing the natural synergy between speedway and Cab Direct. He noted, “Speedway has thousands of loyal fans across the UK, and Cab Direct has thousands of loyal customers. It’s a perfect fit.”
The Championship Knockout Cup, a prestigious event eagerly anticipated by fans, will now benefit from Cab Direct’s full support. As defending champions, Scunthorpe will aim to retain the silverware they clinched in a thrilling final against Poole last October. Pow added, “The Knockout Cup is always a very special trophy for fans. It was a great night for Scunthorpe to win last October, and there’s no doubt it will be another fantastic competition in 2024.”
The 2024 Cab Direct KO Cup kicks off with holders Scunthorpe facing Plymouth in their opening fixtures. Fans can anticipate thrilling clashes as teams vie for the championship, with the quarter-finals slated to commence later in April.
Supporting British Speedway
This sponsorship extension underscores Cab Direct’s commitment to supporting British Speedway and its vibrant community of fans. The partnership not only enhances the sporting experience for enthusiasts but also reinforces Cab Direct’s position as a stalwart supporter of motorsport in the UK.
As the season unfolds, fans can look forward to witnessing some adrenaline-fuelled action on the track, fuelled by the unwavering support of Cab Direct. With exciting matchups on the horizon, the 2024 Championship Knockout Cup promises to showcase the thrill of speedway at its finest.
The Cab Direct Championship kicks off with two exciting meetings on the 3rd of May at 7:30PM – Glasgow Tigers v Workington Comets and Redcar Bears v Scunthorpe Scorpions. See you there!