Cab Direct and Pudsey Join Forces

Children in Need3

November 20, 2008


Hailed by host Terry Wogan as the “greatest” show to date, this year’s Children In Need is on course to beat the £37 million raised last year and Cab Direct were only too happy to be part of such a worthy cause.  As always, stars from the worlds of music, sport, television and theatre took part in the seven hour entertainment extravaganza and when the show ended at 2am the total raised had reached a massive £20,991,216 – breaking all previous records!

E7 Taxi
Cab Direct were delighted to help by providing the BBC with the ever-popular Peugeot E7 taxi to be used in a sketch performed by Ford Kiernan – star of Chewing the Fat and Still Game.  The sketch saw Scotland’s favourite worst actor, Chewing the Fat character Ronald Villiers, searching for his theatrical roots in a spoof of ‘Who do you think you are?’ – the BBC’s hit genealogy series.

In the sketch the camera follows the hapless thespian as he travels across Glasgow in the Peugeot E7 taxi, trawling through his family history, determined that his acting prowess must be inherited from his ancestors.  Ronald earnestly comments: “I am certain I must be related to someone like Carey Grant, James Dean, Kirk Douglas or Rock Hudson so I’m looking forward to finding out all about them.”  Ronald also reveals that he has been in Hollywood: “I’ve been trying to follow in the footsteps of James McAvoy but it’s not quite worked out, so I decided to come back to Scotland to chase my ancestry.”

And that’s exactly what he does.  Happily, as it turns out, Ronald does unearth family connections to the theatre.  However, it’s not quite what he imagined as the sketch culminates with Ronald’s discovery that one of his distant relatives cleaned the toilets at the theatre and another sold condoms!

Ideal Cab
With generous amounts of space, New Peugeot E7 from Cab Direct proved the ideal vehicle for the job housing cameraman, light and sound men and actor.  Cab Direct chairman, Gerry Facenna, commented:  “The BBC approached us for the E7 due to its spaciousness and, of course, we were only to happy to help.  We are absolutely delighted to be able to play a part in such a worthwhile cause.”

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